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I've spent the last 15 years creating integrated marketing campaigns for some of the world's largest brands. I’ve launched new brands, reinvigorated old ones and reinvented retail experiences. I've helped lead brands through the unknown and inspired clients to get uncomfortable.
I thrive in challenging environments — I'm a creative problem solver, a strategic thinker and an in-the-trenches leader. My goal every day is to push myself and those around me to be better.
I'm currently available for freelance creative direction, ideation, design and writing projects. I'm also open to full-time opportunities. I'm based in Brooklyn, but always happy to travel. Click below for my unabridged creds.
— This is what I do best. —
I generate insights-based ideas and articulate them in memorable ways. From concept write-ups to program handles, headlines and art direction — I do it all.
Bringing an idea to life through the right campaign touchpoints is crucial. From print to social, OOH to in-store, experiential and eComm — I've done it all.
Understanding what motivates shopper behavior has always fascinated me. My retail knowledge extends from club to drug and everything in between.
Work
Contact
© 2020 Darcy McNair
— Much of my work cannot be shared publicly. Please reach out for additional samples. —
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