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BEAM SPIRITS / NEW YEAR'S

NOT-SO-DRY-JANUARY.

After the heaviness of the holidays, some people go cold turkey. Others are just looking to lighten things up a bit.

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Beam prompted shoppers to make over their favorite cocktails with lower-calorie swaps.

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Displays featured lightened up cocktail recipes and prompted shoppers to engage with a chatbot to get recipes in real time while they shopped.

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