PERRIER /
NEW YEAR
BRING YOUR OWN BUBBLES.
Consumers may cut back on alcohol after the holidays, but they still want to bring some fizz to the party.
Simple in-store displays put Perrier front and center, prompting shoppers to elevate their non-alcoholic offering, either as guest or host.
We turned Dry January into a bubbly disco dance party, featuring a limited edition can designed by visual artist duo, DabsMyla.
In-store POP elements made Perrier stand out in the aisle, drove urgency around the limited-edition can, and featured basket-building offers.
A series of mocktail recipes used simple, fresh ingredients to transform Perrier into the life of the party.
Recipes were shared through influencers, social media, and on-site retailer media. Bundle offers prompted shoppers to buy multiple ingredients together to save.
CREDITS.
ART DIRECTION
ROSA ODENWALDER
CREATIVE DIRECTION & COPY
INGRID DUCMANIS
