TX WHISKEY /
TIP OF THE CAP
COLLECTIBLE BOTTLE CAPS MADE FROM TEXAN ARTIFACTS.
TX whiskey gives a "tip of the cap" to Texan people, culture and causes through seasonal campaigns featuring limited-edition bottle caps.
Winter Campaign: Western Heritage Month
A TIP OF THE CAP TO EZEKIEL "BLUE" MITCHELL
TX consumers had a chance to win tickets to the Houston Livestock Show & Rodeo where they could meet Zeke.
CREDITS.
CO-CREATIVE DIRECTORS
MAXX DELANEY & NICK TROOP
ART & COPY
JOSE GAYOSSO RAIMREZ, MATTY BARKER
PHOTOGRAPHY
NICK SIMONITE
Social content included Zeke's story, the making of his exclusive bottle cap, and a signature cocktail recipe.
In-store displays brought the spirit of rodeo to life for shoppers, prompting them to collect Zeke's limited-edition cap.
Future campaigns give a "tip of the cap" to Texan veterans, musicians, and athletes giving consumers new reasons to purchase and gift TX all year.