RABBIT HOLE WHISKEY / HOLIDAY

1 BOTTLE = 1 NFT

How can a lesser-known whiskey cut through the holiday clutter?

Tap into trending technology and inspire shoppers to give more than just a bottle.

Proposed artist partnership: Damien Hirst. Brings clout, collectibility, and PR buzz.

Digital media and social posts would drive to retailer sites for purchase, while hyper-premium gallery-inspired displays stood out from the traditional holiday tropes in stores.

A simplified grocery channel program focused on basket-building through a featured cocktail that used limited-edition Rabbit Hole x Luxardo cherries.